LED light strip 12V soft light belt with 2835 or 5050 SMD LEDs, 7.36W per metre power, white light colour, available as 60-light or 120-light version per metre for shelf illumination and counter lighting applications.
12V Flexible LED Light Strip with 2835 or 5050 LEDs for Shelf and Counter Illumination

This flexible LED light strip provides a practical lighting solution for retail environments, display cases, and commercial counters where traditional rigid light fixtures are unsuitable. Operating on 12V DC power for safety and energy efficiency, the soft light belt format bends to fit curved surfaces and tight installation spaces. With two distinct LED configurations available – offering either 120 or 60 LEDs per metre – this lighting product addresses different brightness requirements while maintaining a consistent power consumption of 7.36W per metre. The white light output and rectangular cross-section design make it particularly suitable for supermarket shelf lighting, counter illumination, and other commercial display applications where consistent, energy-efficient lighting is needed.
Features and Construction

The LED light strip is available in two specific configurations as detailed in the source specifications. Both versions share the core characteristics of 12V operation, white light colour, rectangular cross-section, and metre-based sale, but differ in their LED type and density to suit varying illumination needs.
Material and Build
The light strip uses patch-style surface-mounted device (SMD) LEDs on a flexible circuit belt. Style A incorporates 2835 SMD LEDs arranged at a density of 120 units per metre of strip. Style B utilises either 5050 or 5630 SMD LEDs at a density of 60 units per metre. The flexible construction allows the lighting to conform to curved surfaces and tight spaces where traditional hard light bars cannot be installed, making it particularly suitable for shelf and counter applications with irregular shapes or limited mounting space.
Size and Practical Fit
The product is sold by the metre, allowing customers to purchase exactly the length needed for their specific application. The rectangular cross-section provides a streamlined profile that minimises visual intrusion when installed beneath shelves or along counter edges. This flexible format enables installation in locations where fixed, rigid lighting solutions would be impractical or impossible to fit, particularly in existing retail fixtures or display cases where modification options are limited.
Uses and Placement

The light strip's flexible design and low-voltage operation make it suitable for various commercial and retail lighting applications. The source specifically mentions supermarket shelf lighting and counter illumination as primary uses, though the product's characteristics lend themselves to any display or task lighting situation requiring adaptable, energy-efficient illumination.
Event or Professional Use
In professional retail environments, this LED strip provides consistent shelf illumination that highlights products without creating glare or hotspots. The 12V operation makes it safe for use in areas where electrical safety is a concern, particularly around food displays or in environments with public access. The flexible format allows installation along curved glass counters, inside display cabinets, or beneath shelving units where traditional lighting fixtures would be too bulky or rigid to fit properly.
Everyday Home Use
While the source focuses on commercial applications, the product's characteristics also suit residential display lighting, kitchen cabinet illumination, or workshop task lighting. The low 7.36W per metre power consumption makes it energy-efficient for extended use, while the white light colour provides neutral illumination suitable for most interior spaces. The flexible design allows homeowners to create custom lighting solutions for bookshelves, display cabinets, or work areas without the need for complex electrical work.
Benefits and Buying Value

The LED light strip offers practical advantages through its flexible installation, energy efficiency, and choice of configurations. With a stated warranty life of three years, the product provides reliable illumination for commercial applications where consistent lighting is essential for product presentation and customer experience.
Reuse and Low Maintenance
The flexible strip format allows sections to be cut and reconnected (with appropriate connectors) for different applications over time. LED technology typically requires minimal maintenance compared to traditional lighting, with no filaments to break or gases to replace. The 12V operation reduces heat generation compared to mains-voltage lighting, potentially extending the product's usable life in continuous operation scenarios common in retail environments.
Why Choose This Product
This LED light strip provides a specific solution for shelf and counter lighting where flexible installation is required. The choice between 120 LEDs/metre (2835) and 60 LEDs/metre (5050/5630) allows selection based on brightness needs and budget considerations. The rectangular cross-section and soft belt construction differentiate it from rigid light bars, while the 7.36W per metre power consumption offers energy efficiency for commercial operations where lighting runs for extended periods. The metre-based sale provides flexibility in purchasing exactly the required length without excess waste.
